The Hairdorables doll line was launched in 2018 by Just Play featuring 12 main characters. This fashion doll line is inspired by online beauty and hairstyling trends
Hairdorables became popular through their surprise reveal packaging, which allowed collectors to uncover dolls and accessories in stages. Hairdorables exemplifies the popularity of collectible toys during the late 2010's, combining traditional fashion doll play with the emerging trend of surprise based toy merchandising.
